Scores
Every score answers “why?”
A score summarises measurements; it is never a measurement itself. Open any score in your dashboard to see the metrics, weights and evidence behind it.
Seven categories
| Category | Weight in the overall index | Built from |
|---|---|---|
| Search presence | 20% | Positions in service searches (weighted by estimated volume when available), your own-name result, results that send people to your site rather than a platform, competitor pressure |
| Local presence | 20% | Maps positions across the grid, top-3 share, Google profile completeness |
| Website health | 15% | Technical issues weighted by severity and how many pages they affect; mobile speed |
| Conversion readiness | 15% | One-tap contact on key pages, contact at the top, number of channels, trust signals, prices where customers expect them |
| Reputation | 12% | Rating adjusted for review count, review volume versus nearby competitors, platform coverage |
| AI visibility | 10% | How often assistants name you, cite your site, and your share against the most-named competitor |
| Competitive position | 8% | Where you stand against the competitors seen most often in your results |
Missing data is not zero
If something could not be measured, it is left out and the score's coverage goes down — it does not drag the score to zero. A category score is shown only when at least half of its weight was measured; the overall index only when categories covering at least half of the total weight are available.
Confidence
Confidence combines coverage, the kind of data used (measured data counts more than estimates or AI-generated text) and, for AI visibility, the number of samples. High, medium or low is shown next to every score; low-confidence scores are hidden and only the evidence is shown.
Versioned
The methodology has a version number stored with every result. If the method changes, old results keep their version and trend charts mark the change.