About

Why we built Faroluma

Most small businesses are told they are “invisible online” by someone who then sells them a fix. The claim is rarely backed by data they can check, and the fix is rarely measured afterwards.

What we believe

• Visibility is measurable. Not perfectly, but well enough to make decisions — if you are honest about what each number means.
• Owners should see the evidence: the actual searches, the actual map points, the actual answers an assistant gave.
• A recommendation is only useful if you can tell, later, whether it worked.
• Uncertainty belongs in the report. “We could not measure this” is a valid result; a guess presented as a fact is not.

How we make money

Monitoring subscriptions for businesses and agencies, and optional services — fixing issues or building a new website — for owners who prefer not to do it themselves. The free check exists so you can judge the method on your own business before paying for anything.

Where we are

Faroluma is built and hosted in the European Union and available in English, Italian, Spanish, German and French.